In Palermo (Italy) is IFF Internationals biggest branch, with more than 600 square meters and 140 CATI stations. A fully equipped focus room with semi-reflecting mirror, cameras, a table where you can sit up to 12 people and an adjacent Viewing Room. Our core focus is the quantitative research, we have developed CubeSurvey that allows us to conduct webcam interviews, offering new opportunities to market research institutes.
Webcam interviews for Quantitative Research
The respondents are able to choose the time slot when they prefer to be called for a webcam interview. They will receive a link that will connect them to our interviewer. The link works both on desktop and mobile. No sample? No problem, CubeSurvey can create one by using sponsored posts on social media through which we invite the targeted audience to register and partake in our interviews.
We provide the CubeSurvey solution to market research institutes with 5% of the interviews in video format (With the respondents approval). This what we call, quantitative 2.0 as the video-interview provides the possibility of analysing gestures, tone of voice and the respondent’s behaviour. Then we can subject this video material for neuromarketing and sentiment analysis. Where they are also able to analyse the customer satisfaction, for instance, there is the possibility of “labelling” the interviewers attire and thematic backgrounds where we can engage with he respondent further.
Market research At The Cube
Technological trends are moving towards augmented reality, virtual reality and social networks allow users to live in a virtual control room form where they can select, object, influence and share. User experience can be both online and offline, in every communication context. Webcam interviews, besides seeing growth they are also being accepted more. It is down to the respondent to make a choice of how they wish to be interviewed, audio only, video only or both.
We are one step away from virtual market research, a solid footprint towards to the future. Respondents are ready however, the marketing industry and technologically there are limitations. CubeSurvey provides a glimpse into the future with webcam interviews. At present, the respondent wants to have an experience and go beyond the conventional ways, they want to stand up for their beliefs.
Benefits of CubeSurvey
As quantitative market research is our core focus internationally, we believe that this additional research approach will become the standard for the following reasons:
- More than 50% of social use is through video format
- Respondents are; recruited by following the target group features
- Video provides new opportunities for qualitative analysis
- The percentage of dropout is drastically eliminated – Providing a free choice to participate.