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Category: Market Research Overview

Barbara Galli Doxa
Brexit has been a hot topic since the early stages of the referendum and has morphed into a huge galactic star that we can see but not reach. We know that it’s there, we know that it sometimes shines and other times fades, however we cannot comprehend all of the star’s characteristics and elements it possesses. This has naturally caused a lot of assumptions and unfortunately no concrete facts have emerged from the negotiations between UK and the EU so far
Difference between customer satisfaction and customer delight
Telephone surveys in Europe

Telephone surveys in Europe

With this article I want to show you an overview of the European market research industry, percentage, methods, the most[…]

Quantitative research for social science
Difference between qualitative and quantitative research