Barbara Galli Doxa

Latest articles

Brexit has been a hot topic since the early stages of the referendum and has morphed into a huge galactic star that we can see but not reach. We know that it’s there, we know that it sometimes shines and other times fades, however we cannot comprehend all of the star’s characteristics and elements it possesses. This has naturally caused a lot of assumptions and unfortunately no concrete facts have emerged from the negotiations between UK and the EU so far
How to find respondents for a survey

How to find respondents for a survey

Both in quantitative and qualitative market research, even if you have the perfect questionnaire, without the right audience to interview,[…]

Difference between customer satisfaction and customer delight
Telephone surveys in Europe

Telephone surveys in Europe

With this article I want to show you an overview of the European market research industry, percentage, methods, the most[…]

Quantitative research for social science
Difference between qualitative and quantitative research
mobile surveys market research
Market Segmentation Research

Market segmentation research

I have never been involved in market segmentation research, because my duty is to intervene after that people have been[…]

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