What France Really Thinks Of The UK, Post-Referendum
Brexit has been a hot topic since the early stages of the referendum and has morphed into a huge galactic[…]
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How to find respondents for a survey
Both in quantitative and qualitative market research, even if you have the perfect questionnaire, without the right audience to interview,[…]
Difference between customer satisfaction and customer delight
Customer delight is achieved through a WOW effect, a level of satisfaction that goes beyond expectation. In terms of market research,[…]
Telephone surveys in Europe
With this article I want to show you an overview of the European market research industry, percentage, methods, the most[…]
Quantitative research for social science
When you get a phone call and someone asks you: «When is the last time you cried? Are you satisfied[…]
Difference between qualitative and quantitative research
Quantitative Research investigates a large number of people by submitting questionnaires based on multiple, numeric answers (0 to 10) and open[…]
Mobile surveys market research, performance, flaws and solutions)
Let’s begin immediately by clarifying some basic definitions, because I want you to understand in which stormy regulations we’re standing,[…]
Market segmentation research
I have never been involved in market segmentation research, because my duty is to intervene after that people have been[…]
What if someone calls you with a different country code?
What do you do? I tend to answer because my cell phone number is everywhere, on LinkedIn, on market research[…]